CHAPTER 6

Writing for Social Media

Social media has become a part of our daily lives. Although the phenomenon began with individuals, it didn’t take long for organizations to figure out that this new platform provided another avenue of communication. In fact, the two-way conversation that lies at the heart of social networking has become such an integral part of an organization’s presence that it has created an entire new job classification: Social Media Manager.

Writing for social media contexts—social networking and video s haring sites, blogs, wikis, chat rooms—requires skill and careful, consistent management. This chapter will focus on the most common types of writing found in social networking: blogs, microblogs, and social networking sites. ...

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