ne of the funnest things about being a Web
designer is actually creating the Web site.
But a lot more goes into this process than meets
the eye. To best design a Web site, you must ﬁrst
choose the right layout and navigation scheme,
mock up a design for your site that will best pro-
mote the company while attracting the ideal target
audience, and optimize all the graphics so that
you can add them to your Web pages.
This minibook helps make sure that you know
everything you need to know about deﬁning the
look and feel of your site, mocking up a Web
design, and creating and optimizing your Web
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