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Web Design All-in-One for Dummies® by Sue Jenkins

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Chapter 1: Defining
the Look and Feel
In This Chapter
Generating design ideas based on client and target audience profiles
Making design size and layout orientation decisions
Choosing appropriate site colors, fonts, and other design elements
Selecting the best navigation system for the site’s design
I
n this chapter, you find out how to develop the site’s look and feel based
on the information you gathered about the client’s target audience profile
and site identity. You also use the information you gathered from your client
about his or her preferences for fonts, colors, layout, size, orientation, and
other design elements, as well as the site’s navigation.
Working with the Client to Make Design Choices
By making important design and layout decisions with the client now, before
you begin your design work for the site’s mock-up, you can save
yourself and the client valuable time. In fact, if you do this
step with all your projects, you will quickly discover that
generating a design theme based on your conversations
with the client can significantly jump-start the design
process when you get to the mock-up phase in Book
II, Chapter 2. Furthermore, by involving the client in
finding the answers to these fundamental design
questions, the issue of the site’s design becomes a
cocreative effort that can both enhance your rela-
tionship with the client and strengthen your role as
designer.
Besides being very useful, this process should also
yield some interesting and sometimes unusual informa-
tion about the client’s preferences, which until now you
would not have known, such as a particular distaste for the
color red or a penchant for center alignment. While some of these
preferences can be catered to, others may need to be avoided from an
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