etting your site online often starts with regis-
tering a domain, securing a hosting plan, and
publishing your ﬁnished site on the Web using File
Transfer Protocol (FTP).
Publishing a site is often just the beginning of your
Web site’s existence. You also want to look for
ways to improve your site’s search-engine friendli-
ness using Search Engine Optimization (SEO)
techniques as well as making sure that your site
stays current with new information so that visi-
tors will come back to your site regularly. This
minibook covers domain registration, hosting,
publishing, SEO, and site maintenance.
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