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Web Design All-in-One for Dummies® by Sue Jenkins

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Web Design All-in-One For Dummies
636
Rothkin, Ira (“Online
Contest or Illegal
Lottery?”), 40–41
royalty-free (rf) images,
77–80
RSS feeds, 24, 67
S
<s> tag, 218
same window, opening link
in, 232
Save for Web & Devices
(Photoshop &
Illustrator) used for
optimization of Web
graphics, 184–186
saving Web files, 100–101
Scalable Inman Flash
Replacement (sIFR)
fonts, 143
scheduling site updates,
617
screen media type, 280
Search Engine Optimization
(SEO)
cheating, avoiding, 597
conversion rate, 594
descriptive text,
including, 600
duplicate page
submissions, avoiding,
597
ethical techniques for,
595–597
hidden text, avoiding, 596
hyperlinks, including, 600
image descriptions,
embedding, 600–601
image padding, avoiding,
596
keywords
described, 598
maximizing, 598–600
meta tags for, adding,
601–603
meta tags, adding
keyword and
description, 601–603
object descriptions,
embedding, 600–601
oversubmitting, avoiding,
597
overview, 594
robots, 597
spiders, 597
submitting a site to search
engines
hand-submitting the
URL, 605–608
overview, 605
tools for, 606
waiting for site to be
listed, 608
tag padding, avoiding, 596
titles, updating bland
page, 603–605
traffic, 594
searching with Google, 453
Section 508, 504–508
Secure Sockets Layer. See
SSL
security
shopping cart
transactions, 118–119
spam, protecting your
e-mail addresses from,
238–239
SSL (Secure Sockets
Layer), 118–119
Web forms
data encryption, using,
396–398
overview, 394
shared SSL, using, 396
SSL digital security
certificates, using,
394–396
third-party services used
for credit card
processing, 396
selectors (CSS)
advanced combinators,
293
compound styles, 292–294
custom class styles,
286–288
custom hyperlinks,
292–294
ID style, 290–292
multiple selectors, 292
overview, 274
tag redefine style, 288–290
types of, 286
selling products, purpose of
site as, 12
semantics, 217–218
SEO. See Search Engine
Optimization
separate CSS files for
different media types,
creating, 280–282
Server-Side Includes. See
SSIs
Services page, deciding
whether to use a, 66
services, purpose of site to
market, 12
setup and application fees,
118
17-inch monitor, 130
17–19-inch monitor, 130
SGML (Standard
Generalized Markup
Language), 489
shared SSL, using, 396
shareware, 105
Shea, Dave (CSS Zen
Garden), 330
shopping carts, 22–23,
114–119
sIFR fonts, 143
Simple Mail Transfer
Protocol (SMTP), 399
site credits, 23
site launch phase, 10
30_417966-bindex.qxp 3/25/09 10:45 PM Page 636

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