Chapter 2: Defining the Audience

In This Chapter

check.png Performing market research

check.png Gathering information on the target audience’s computer use

check.png Assessing a site’s competition

check.png Understanding how to characterize a target audience

check.png Determining benefits to site visitors


After the planning phase of your web project, as explained in Book I, Chapter 1, you should have enough information to successfully move into the contract phase, where you estimate fees for the project and draft and submit a proposal to the client.

tip.eps When the client gives verbal or written approval of the proposal, you can write an official contract and present it to the client for signatures. If you don’t already have a contract, check out the article about web design contracts at ...

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