Chapter 2: Defining the Audience
In This Chapter
Performing market research
Gathering information on the target audience’s computer use
Assessing a site’s competition
Understanding how to characterize a target audience
Determining benefits to site visitors
After the planning phase of your web project, as explained in Book I, Chapter 1, you should have enough information to successfully move into the contract phase, where you estimate fees for the project and draft and submit a proposal to the client.