Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

Chapter 1. A Novel Concept

	“No matter how much Bill Gates may claim otherwise, he missed the Internet, like a barreling freight train that he didn’t hear or see coming.”
	--Jim Clark, co-founder of Netscape

• 43% of all retail sales are expected to be influenced by or made on the Internet by 2012.^[*]

• 83% of businesses use the Internet to research and find potential vendors.^[**]

• 75% of web users admit making judgments about the credibility of an organization based on the design of its web site.^[***]

Why are these figures significant? Because they validate something that most of us know intuitively: web sites play a major role in determining whether someone ultimately transacts with a company.

One naturally assumes, then, that organizations would be laser-focused ...