Chapter 1. A Novel Concept
 | âNo matter how much Bill Gates may claim otherwise, he missed the Internet, like a barreling freight train that he didnât hear or see coming.â |  |
 | --Jim Clark, co-founder of Netscape |
Why are these figures significant? Because they validate something that most of us know intuitively: web sites play a major role in determining whether someone ultimately transacts with a company.
One naturally assumes, then, that organizations ...
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