CHAPTER 7
The Internet
When you create a web site, rather than existing on its own, it becomes part of the wider Internet as a whole. This means people will interact with it in many ways, from bookmarking pages they like to subscribing to RSS feeds. While other web sites may wish to exchange links with you to help pool and build traffic, Twitter users may want to tweet about something on your site and so on.
This chapter provides a range of recipes to help integrate your new property into the Internet community at large, including link management, creating short URLs, converting between HTML and RSS, adapting a site to mobile browsers, and more. ...
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