CHAPTER 8
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Chat and Messaging
Offering chat, messaging, and user interaction features are fundamental ways to create addictive content and build up traffic to a site. The phenomenal growth of sites such as MySpace, Facebook, and Twitter (as well as the huge increase in use of instant messaging software) all serve to show that what Internet users love to do more than anything else is communicate with other users.
Whether leaving messages, commenting on blogs or web sites, e-mailing, or Twittering, if you provide the right services, your users will not only take to them, they’ll invite their friends along, too. And presto, you’ll now have free compelling ...

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