Book description
Build an online presence for your business with web marketing
Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.
Provides invaluable advice for establishing a web presence and getting your message out with online advertising
Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
Explains how web analytics can offer you a better understanding of your web marketing efforts
Details ways to establish an online voice with blogging and podcasting
Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
Looks at various options for getting your message onto mobile platforms
Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
- Book I: Web Presence
-
Book II: Search Engine Optimization
- Chapter 1: Getting Ready for SEO
- Chapter 2: Choosing the Right Keywords
- Chapter 3: Eliminating Search Engine Roadblocks
- Chapter 4: Making Search Engines Love Your Site
- Chapter 5: Understanding Blended Search
- Chapter 6: Writing Great Copy for Search Engines (And Readers!)
-
Chapter 7: Building Link Love
- Understanding Link Votes
- Writing Link-Worthy Content
- Encouraging Links
- Getting Easy Links
- Leveraging Your Partners for Links
- Asking for Links
- Building a Widget
- Creating Quality Links
- Staying Out of Trouble
- Creating Great Link Bait
- Researching Your Competitors’ Links
- Understanding the New Value of Links
- Chapter 8: Analyzing Your Results
- Chapter 9: Hiring an SEO Professional
- Book III: Web Analytics
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Book IV: Online Advertising and Pay Per Click
- Chapter 1: Grasping PPC Methods
- Chapter 2: Combining PPC and Search Engines
- Chapter 3: Making Keyword Lists That Sell
- Chapter 4: Writing Ads That Earn Clicks and Pay You Back
- Chapter 5: Budgeting and Bidding on Keywords
- Chapter 6: Legally Speaking: PPC and the Law
- Chapter 7: Using Tools, Tips, and Tricks of the Trade
-
Book V: E-Mail Marketing
- Chapter 1: Adding E-Mail to a Web Marketing Strategy
- Chapter 2: Becoming a Trusted Sender
- Chapter 3: Building a Quality E-Mail List
- Chapter 4: Constructing an Effective Marketing E-Mail
- Chapter 5: Making Your E-Mail Content Valuable
- Chapter 6: Tracking Your E-Mail Campaign Results
- Chapter 7: Maximizing E-Mail Deliverability
- Book VI: Blogging and Podcasting
-
Book VII: Social Media Marketing
- Chapter 1: Understanding Social Media
- Chapter 2: Creating Your Social Media Desktop
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Chapter 3: Creating Your Social Media Plan
- Researching Your Audience
- Crafting Your Social Media Message
- Setting Your Social Media Style
- Preparing Your Social Media Profile
- Choosing Your Target Social Media Sites
- Reviewing Your Site for Social Skills
- Setting Your Social Media Marketing Routine
- Planning for the Long Social Media Marketing Haul
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Chapter 4: Navigating Top Social Media Sites
- Starting with Facebook
- Using Google+ to Rate and Rank
- Networking for Business on LinkedIn
- Playing the Social News Game
- Growing Your Business with Media Sharing
- Talking in Discussion Forums
- Using Microblogs as a Launchpad
- Building a Good Reputation on Social Q&A Sites
- Unleashing the Power of Niche Sites
- Chapter 5: Building Your Network
- Chapter 6: Creating a Winning Social Media Campaign
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Book VIII: Mobile Marketing
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Chapter 1: Getting Started with Mobile Marketing
- Understanding Mobile Marketing
- The Two Approaches to Mobile Marketing
- Adding Mobile to Your Marketing Strategy
- Exploring Mobile Devices
- Getting to Know Mobile Networks
- Understanding the Many Paths within the Mobile Channel
- Creating Your Company’s Mobile Marketing Policy
- Complying with Trade Association Guidelines
- Complying with U.S. Government Regulations
- Chapter 2: Planning a Mobile Marketing Campaign
- Chapter 3: Running Mobile Communication Campaigns
- Chapter 4: Displaying Your Advertising on Mobile Devices
- Chapter 5: Delivering Valuable Mobile Content
- Chapter 6: Getting Paid for Your Mobile Marketing Efforts
- Chapter 7: Tracking a Mobile Marketing Campaign
-
Chapter 1: Getting Started with Mobile Marketing
Product information
- Title: Web Marketing All-in-One For Dummies, 2nd Edition
- Author(s):
- Release date: July 2012
- Publisher(s): For Dummies
- ISBN: 9781118281673
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