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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 1: Getting Started with Analytics

In This Chapter

check.png Seeing the differences between reports and analytics

check.png Setting expectations

check.png Discovering how analytics software works

check.png Setting up Google Analytics

You build your site, launch it, and wait. And wait. And wait some more. Is it working? Are you getting visitors? Are they doing what you want them to do? How will you know?

Enter the traffic report. A traffic report is a list of numbers and information about how folks are using your site, as shown in Figure 1-1. It is also the foundation for web analytics.

Figure 1-1: A traffic report.

9781118281673-fg030101.tif

Web analytics comprises using a traffic report to draw conclusions and adjust your marketing strategy. So, if a traffic report is the pencil and paper, web analytics is the process of putting pencil to paper and creating a blueprint for your next steps.

remember.eps The distinction between traffic reports and web ...

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