Chapter 1: Getting Started with Analytics
In This Chapter
Seeing the differences between reports and analytics
Setting expectations
Discovering how analytics software works
Setting up Google Analytics
You build your site, launch it, and wait. And wait. And wait some more. Is it working? Are you getting visitors? Are they doing what you want them to do? How will you know?
Enter the traffic report. A traffic report is a list of numbers and information about how folks are using your site, as shown in Figure 1-1. It is also the foundation for web analytics.
Figure 1-1: A traffic report.
Web analytics comprises using a traffic report to draw conclusions and adjust your marketing strategy. So, if a traffic report is the pencil and paper, web analytics is the process of putting pencil to paper and creating a blueprint for your next steps.
The distinction between traffic reports and web ...
