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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 5: Getting Involved on Other Blogs

In This Chapter

check.png Why connecting with other bloggers is important

check.png Seeing how to connect with other bloggers

check.png Minding your manners

check.png Blog carnivals: The good and the bad

Your blog will grow if more people find it and like it. But, for your blog to grow, more people will have to find it and like it. An Internet marketing Catch-22, if you will.

You have a pretty simple solution, though. Other bloggers have already gone through this process. They’ve attracted the readers and have a loyal audience. If you strike up a conversation with them and they like what you have to say, they’ll pass you along to their audience. Instant publicity.

This approach might sound manipulative or cynical, but it’s not. Established bloggers keep their audience by presenting great information. Some of that information is stuff they write on their own; some of it, though, is new stuff — quite possibly your stuff — they find in day-to-day research. (See Chapter 4 of this minibook to read about tracking other blogs.)

So, think of this progression as a kind of online social ...

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