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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 6: Promoting Your Posts

In This Chapter

check.png Publishing your post

check.png Using pinging to let the world know about a new post

check.png Submitting your posts to social media sites

check.png Letting other bloggers know when you write a new post

You spent hours writing that perfect post. Or you got inspired and hammered one out in a few minutes. Either way, you want to let the world know that something is new on your blog.

Closing that loop and promoting yourself are those essential last steps that turn your blog from a collection of great writing to a real Internet marketing tool.

Just clicking that Publish button in WordPress isn’t enough. A whole online ecosystem has sprung up to help spread the word about new blog posts. This chapter introduces you to it.

Publishing Your Post

In most blogging software, when you click Publish, a lot more happens than you might think. The blog software

Publishes your post on the blog

Updates the blog RSS feed to show the new post

Alerts relevant sites via services like ping and PubSubHubbub

See Chapter 2 of this minibook for more information on how to set up pinging. ...

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