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Web Marketing All-in-One For Dummies, 2nd Edition by Elizabeth Marsten, Ian Lurie, Marty Dickinson, Michael Becker, John Arnold

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Chapter 7: Introducing Podcasting

In This Chapter

check.png Setting up an inexpensive production studio

check.png Preparing a podcast

check.png Recording a podcast

check.png Distributing your creation

Blogging puts words on a page. Podcasting puts your voice directly on the web in the form of audio files that your readers can download and play back at their leisure. That creates a kind of direct connection with your audience, as they hear your tone and inflection.

Because of that, podcasting is a great supplement to your blogging strategy as part of your Internet marketing campaign.

This chapter is a very high-level view of podcasting. If you’re going to try it once or twice, the information here will get you through the initial throes. If you’re going to get serious, though, read Podcasting For Dummies, by Tee Morris, Chuck Tomasi, Evo Terra, and Kreg Steppe (published by John Wiley & Sons, Inc.). It covers everything from using special mics to advanced promotion techniques.

Podcasts do require some extra technology as well as a few extra steps on your part. That’s what this chapter is about: getting your blog to a podcast. ...

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