O'Reilly logo

Web Marketing for the Music Business by Tom Hutchison

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 14 Mobile Media

 

 

The digital and mobile revolutions continue to present the entertainment industries with opportunities and challenges. Whereas the Internet and desktop computers have dominated the paradigm shift in the past, the future belongs to wireless mobile technology. Already, the growth of cell phone adoption outstrips Internet adoption. The basic mobile phone, which has been around for nearly 30 years, has evolved from a voice-only form of communication to a multimedia device capable not only of communication but of delivering information and entertainment. In 2008, The International Confederation of Authors and Composers Societies (CISAC) predicted that by 2010, half of all digital content would be delivered to mobile devices. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required