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Web Marketing for the Music Business, 2nd Edition by Tom Hutchison

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Chapter 4

Domains and HostsNuts and Bolts

WEB SITE BASICS: HOW WEB SITES ARE CONSTRUCTED

The World Wide Web uses a system of hypertext markup language (HTML) to organize text, graphics, and multimedia in an orderly fashion so that web browsers (Internet Explorer, Firefox, etc.) can make sense of the files and put together the pieces of the puzzle. On the server,1 a web site looks like a collection of files and folders, as shown in Figure 4.1. Each web page is represented as an HTML document. The pictures and other assets for the page are located in the folder of the same name. The web browser or interface used to access and compile these pages reads HTML programming and puts the various components of the web page in the proper perspective, if ...

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