Chapter 7
Landing pages: design, psychology and leads
It's simple until we make it complicated.
Jason Fried
When we first co-created the Web Strategy Planning Template with David Meerman Scott in 2010, we decided to make it available on our website as a free download, no registration required. Using Google Analytics, we identified that the download rate was about 50 per cent, which was exciting. One in every two visitors to the page downloaded the template, and if they were passing it on to their friends and sharing it on social media, then our flagship content was being spread far and wide.
Nurturing your leads
That 50 per cent download rate was thrilling. On the downside, though:
- we didn't know who these people were
- we couldn't track whether ...
Get Web Marketing That Works: Confessions from the Marketing Trenches now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
