7 What is radio on the Web?
The Web redraws the map in the competition to find and keep the eyes and ears of an audience, as many so-called ‘dotcom’ companies have discovered to their cost from late 2000, once the first rush of excitement over the e-commerce revolution had begun to wear off. While large personal fortunes continue to be made on speculation that online businesses should be as profitable as parallel offline businesses – only with faster returns – there is little evidence yet that anyone has worked out how to achieve sustainable operational profits from an Internet-only company. This is certainly as true – or maybe more true – for web radio stations as any other online venture: there has been as high a casualty rate among commercial ...
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