December 2004
Intermediate to advanced
296 pages
9h 28m
English
Overview
If anything, this volume's premise--that
the business of Web design is one of constant change-has only
proven truer over time. So much so, in fact, that the 12-month
design cycles cited in the last edition have shrunk to 6 or even 3
months today. Which is why, more than ever, you need a smart,
practical guide that demonstrates how to plan, budget, organize,
and manage your Web redesign - or even you initial design -
projects from conceptualization to launch. This volume delivers! In
these pages Web designer extraordinaire Kelly Goto and
coauthor Emily Cotler have distilled their real-world
experience into a sound approach to Web redesign workflow that is
as much about business priorities as it is about good design. By
focusing on where these priorities intersect, Kelly and
Emily get straight to the heart of the matter. Each chapter
includes a case study that illustrates a key step in the process,
and you'll find a plethora of forms, checklists, and worksheets
that help you put knowledge into action.This is an AIGA Design
Press book published under Peachpit's New Riders imprint in
partnership with AIGA.
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