December 2004
Intermediate to advanced
296 pages
9h 28m
English
Content preview from Web ReDesign 2.0: Workflow that Works, Second Edition
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Chapter . Case Study: Melanie Craft
Client: Melanie CraftURL: www.melaniecraft.comDesign Team: Waxcreative DesignCreative Director/Art Director/ Information Designer: Emily CotlerDesigner: Caitlin LangProduction: Renée WhiteCopywriting: Melanie Craft
Melanie Craft is a successful novelist currently focusing on the romantic comedy genre. Like many authors and creative professionals, she is her own small-but-thriving business with needs to connect with readers, industry professionals, and press.
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MELANIECRAFT.COM [OLD] was cute, but that was not the image Ms. Craft was looking for. While the site served as an online brochure, adequately presenting ...
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