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Web ReDesign 2.0: Workflow that Works, Second Edition by Emily Cotler, Kelly Goto

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Chapter 01. Keys to a Successful Redesign

Web design, whether starting from scratch or redesigning, is all about planning and organization. Think long-term but focus on short-term — and never lose sight of your customer.

Why This Book Right Now?

There is no question that a web presence is a critical component to a company's services and offerings (externally and internally). Business and the web are inextricably entwined. Sites of all sizes need to grow in iterative stages as part of ongoing business strategy. Staying on the leading edge is key, and that means re evaluating, redesigning, and revamping what worked — or at least what seemed to work — yesterday.

Companies everywhere feel the urgency to hit shorter deadlines with smaller budgets. Higher ...

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