Web Services Essentials

The businessEntity

The businessEntity element includes information about the actual business. This includes business name, description, address, and contact information. For example, here is an excerpt from the Microsoft businessEntity record:

<businessEntity businessKey="0076b468-eb27-42e5-ac09-9955cff462a3" operator="Microsoft Corporation" authorizedName="Martin Kohlleppel"> <name>Microsoft Corporation</name> <description xml:lang="en">Empowering people through great software - any time, any place and on any device is Microsoft's vision. As the worldwide leader in software for personal and business computing, we strive to produce innovative products and services that meet our customer's... </description> <contacts> <contact useType="Corporate Addresses and telephone"> <description xml:lang="en">Corporate Mailing Addresses</ description> <personName /> <phone useType="Corporate Headquarters">[phone]</phone> <address sortCode="~" useType="Corporate Headquarters"> <addressLine>Microsoft Corporation</addressLine> <addressLine>One Microsoft Way</addressLine> <addressLine>Redmond, WA 98052-6399</addressLine> <addressLine>USA</addressLine> </address> </contact> <contact useType="Technical Contact - Corporate UD"> <description xml:lang="en">World Wide Operations</description> <personName>Martin Kohlleppel</personName> <email>[e-mail]</email> </contact> </contacts> <identifierBag> <keyedReference tModelKey="uuid:8609c81e-ee1f-4d5a-b202-3eb13ad01823" keyName="D-U-N-S" ...