18. Red eye and open mouths
Images are important. They help break up a page of text, they confirm what you are writing about and they can explain things far more succinctly than just words.
Images are absolutely essential on a web site. So wherever possible, use professional images taken and modified through good equipment – leave your old Instamatic safely locked up. Trust me.
Image Is Everything
Not only is the visual content of your images important, it is essential that you you maximise them for use on the internet. For once, the best is not necessarily the most ideal. Images on a computer monitor can look completely different to the same image printed out on paper. The quality of an image (assuming that it is a good photo or design in the ...