C H A P T E R  9

Optimized Appearance

Design has always been an important factor in web site development, partly because appearance is responsible for the first impression. If the design of a web site catches the eye, it is more likely that visitors will become customers or clients. Web typography has recently started to attract attention, especially though proper whitespace handling and the introduction of web fonts. Images that are fundamental parts of web sites should be optimized for web publishing in order to achieve a reasonable quality to file size ratio and minimize download time. Since high-speed Internet connections have become widespread, the need for sharing multimedia content has increased enormously. Until the new elements introduced ...

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