Book description
With millions of viewers looking to the Web as their source of
entertainment and news, high-quality Web video is in demand like
never before. Whether you’re an expert in video production or
are just getting started, you need to know how to produce the best
video possible for the Web and then make sure it gets seen by a
wide audience.
Here to guide you on everything about planning and shooting,
editing, choosing a distributor, marketing your video, and making a
profit, author and producer Jennie Bourne takes you through the
steps to getting your video from concept to prominence on the
Web.
Web Video gives you practical, step-by-step instruction and advice
from top experts in the field, with hands-on projects and footage
available for download at the author’s Web site,
www.webvideobook.tv. You’ll learn everything you need to know
to create great video, get it noticed, and make it pay off,
including:
Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
What it takes to make your video a viral hit on the Web
How to shoot high-quality video that stands out, with real-world tips from Web video professionals
Editing techniques that draw in viewers and hold their attention
Compression and formatting tips to make your video look great
Advice on creating a distribution plan that fits your needs
How to profit from advertising or selling your video
Table of contents
- Copyright
- Acknowledgments
- Introduction: Step Up Your Game
- 1. Making Great Web Video
-
2. Shooting for the Web
- Making Video Work on the Web
- The Gear You’ll Need
- Capturing Good-Quality Audio for Web Video
- Techniques for Better Web Video
- Before You Go Out to Shoot
- 3. Shooting Event & Interviews
-
4. Videoblogs How-to Videos and News
- Bringing Point of View to Your Web Video
- Redefining the News Online
-
Producing Informative Video
- Creating a Strong Visual Presence on Camera
- Developing an On-Camera Style
- Highlighting Your Talent
- Controlling What Viewers See in the Background
- Setting the Stage for Your Story
- Creating Interesting Compositions
- Scripting Information Video
- Choosing a Flattering Camera Angle
- Developing a Visual Style
- Getting the Sound Right
- Using Software for Video Blogging
- Producing How-to Video
- 5. TV Techniques for Better Web Video
- 6. Editing & Post-Production
- 7. Uploading Video to the Web
- 8. Getting Your Video Noticed
- 9. Making It Pay
- Additional Resources
- Figure Credits
Product information
- Title: Web Video: Making It Great, Getting It Noticed
- Author(s):
- Release date: August 2008
- Publisher(s): Peachpit Press
- ISBN: 9780321591579
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