Web Words That Work: Writing Online Copy That Sells

2. Punctuation, Grammar, and Other Rules to Live By

Before we get into online-specific writing advice, it’s probably prudent to examine some basic writing guidelines. You know, the kind of stuff you learned back in high school English class. (Yeah, I know, I hated that class, too—but it obviously did me some good!)

So if your writing is a little rusty, or if you haven’t written professionally before, this is the chapter for you. Settle in and learn yourself how to write real good!

Why Punctuation and Grammar Matter—Even Online

Online, as in the real world, you want to convey a professional appearance. You want people to take you (and your website or blog or company) seriously, and you can’t do that if your copy is rife with errors. Even a few ...