Chapter 11. SEARCH-RANKING WEBBOTS

Every day, millions of people find what they need online through search websites. If you own an online business, your search ranking may have far-reaching effects on that business. A higher-ranking search result should yield higher advertising revenue and more customers. Without knowing your search rankings, you have no way to measure how easy it is for people to find your web page, nor will you have a way to gauge the success of your attempts to optimize your web pages for search engines.

Manually finding your search ranking is not as easy as it sounds, especially if you are interested in the ranking of many pages with an assortment of search terms. If your web page appears on the first page of results, it's ...

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