Website Owner's Manual

Chapter 3. The perfect team

In this chapter

Choose when to outsource

Clearly define your project

Write an effective brief

• Providing context
• Clearly stating your requirements
• Defining your deliverables
• Learning about the supplier

Avoid disasters

• Never request speculative design
• Avoid writing a wish list

Select the perfect team

• Narrowing the field
• Reading between the lines
• Making the final selection
  • Assessing the proposals
  • Interviewing the short list
  • Talking to references

I’m a huge fan of the Mission Impossible TV show. I loved it that each week, Ethan Hunt assembled the perfect team to complete his mission. People were carefully selected based on their skills, and each person got their moment of glory when their specialty saved ...