548 WebSphere Digital Media Enabler V5.5 Solutions Customization and Deployment Guide
Line-of-business (LOB) user
The line-of-business (LOB) users are typically responsible for managing the
operations of the site. They can be marketing users, where they are responsible
for promoting the Web site to customers, managing the data needs for catalog
management, and customer service-related tasks. Within WebSphere
Commerce, there are many predefined roles that can be assigned to LOB users.
The WebSphere Commerce administration tools can be configured to only allow
access to specific function within the tools by user roles assigned to the user
logged into the tool.

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