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WEconomy

Book Description

Your guide to ‘Business with Benefits'...   for All!

Purpose and profit are powerful human motivators. Combined, this power can change the world.

WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.

Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.

Get paid to change the world — who wouldn’t want to be the person doing that?

Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose.

With the tips inside this book, you, your business, or your charity can:

  • Find a cause that drives you and your career goals to new heights
  • Create a job that you love and be celebrated by your peers, boss, and industry
  • Inspire brand fanatics to stay loyal to you, your company, and your cause
  • Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more!

This is your blueprint for living by your personal values, achieving career success, and changing the world.

Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world.
Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning.
We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you’re the one calling the shots or a junior employee looking to advance.
Get paid to change the world – who wouldn’t want to be the person doing that?
Discover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly profitable—business strategies. Go behind the scenes of real companies at the forefront of this watershed movement and learn from business leaders, entrepreneurs, celebrities, and aspiring influencers. The all-star authorial team shares in candid detail the setback

Table of Contents

  1. Cover
  2. Praise for WEconomy
  3. Title Page
  4. Copyright
  5. Foreword
  6. Part One Introduction: Welcome to the Weconomy
    1. Chapter 1: Growing Up Branson
      1. Mom, Dad, Sam . . . and Dreams of Being a Doctor
      2. Mind the Gap
      3. My Legacy at Home
      4. Virgin Group by the numbers (2017)
    2. Chapter 2: Breakfast and a Wake-Up Call
      1. The Tween's Guide to Starting a Charity
      2. Schooled by Oprah Winfrey
      3. North America and the United Kingdom*
      4. Around the World
      5. Frequent Flier Finds His True North
    3. Chapter 3: From the Slaughterhouse to Social Enterprise
      1. Growing Up Kielburger
      2. Water Boy to the Prime Minister
      3. Enterprising for Good
      4. How Many Hoops do you have to Jump through to do a Good Thing?
  7. Part Two Introduction: Purpose at Work: Why Business should Get Involved
    1. Chapter 4: Purpose 101
      1. What is Purpose?
      2. Purpose 101 (the Virgin Way)
    2. Chapter 5: Inspire Brand Fanatics
      1. Can Your Team Make a Difference?
      2. You Can't Buy That Kind of Press3
      3. WE Day 101
      4. Solving the Trust Deficit
      5. Bullies vs. Friends Who Share with Friends
    3. Chapter 6: Build New Products
    4. Chapter 7: Reinventing Your Work Life
      1. So, What's a Social Intrapreneur Anyway?
      2. Want to Reinvent Your Job with Purpose? Build These Traits3
      3. Railway Town: Platform for Social Good
      4. Getting Local Businesses on Board
      5. Don't Change Companies— Change the Company You're In
    5. Chapter 8: Differentiate Products
      1. Changing the World, One Shower at a Time
      2. A Step-by-Step Plan
    6. Chapter 9: Sweat the Big and Small Stuff
      1. Sweating the BIG Stuff: Where Do You Even Begin?
      2. So What Are We Doing about Carbon?
      3. A New Global Carbon Agreement for International Aviation—It's a Massive Deal, in More Ways Than One
      4. Low-Carbon Jet Fuels: Pipe Dream or Reality?
      5. It's Not ALL about Carbon . . .
      6. Manage Your Supply Chain
    7. Chapter 10: Unlock New Customers
      1. Purpose Unlocks New Customers.
    8. Chapter 11: The New World of Impact Investing
      1. So What Is It?
      2. mOm Incubators: Virgin's First Official Impact Investment
      3. Impact Investing: The Future Is Now
    9. Chapter 12: Open New Markets
      1. Social Entrepreneur Seeks Investors17
      2. A Market-Based Response to a Life or Death Crisis
      3. Notes
    10. Chapter 13: People are Your Purpose
      1. Who Are Your People? The Biggest Workforce in the World
      2. Dispelling the Millennial Myths
      3. The Job Hunt
      4. B Team Purpose Statement
      5. Here Are a Few More Things We Do to Make Sure Our Team Is Part of a Community
      6. Daydreaming about a Holiday at Your Desk? Get Up and Go . . .
  8. Part Three Introduction: If You Build It, They May Not Come: How to Get Purpose Right
    1. Chapter 14: Be a Purpose-led “Learning Organization”
      1. Big Change's Journey to Becoming a Learning Organization
      2. Big Lessons Learned
    2. Chapter 15: Weconomy Impact Engineering, Step One: Find Your Cause
      1. Too Much of a Good Thing
      2. Lens One: Your Why
      3. Lens Two: Your Assets
      4. Lens Three: Your Stakeholders
      5. Team and Customers
      6. Community Groups
      7. Touchdown
    3. Chapter 16: Weconomy Impact Engineering, Step Two: Build a 360 Action Plan
      1. An Action Plan Forces you to Decide: What are you Going to do About Your Cause, Exactly?
      2. Fulfill Corporate Objectives
      3. For companies, here's a list of sample questions by department:
      4. Own an Outcome: Find a KPI you can take credit for
      5. Measure the Outcome
      6. Buy an Outcome: Costing Out Social Change
      7. Charitable Returns: Cost per Social Outcome
    4. Chapter 17: Weconomy Impact Engineering, Step Three: Engage Your Networks
      1. Employee Engagement by the Tier: A Pyramid
      2. Frontline Worker Incentives: Purpose Can Increase Productivity
      3. External Networks: Customer Engagement
      4. Supplier Relations
    5. Chapter 18: It's Time to Get Your Pitch On. . .
      1. Finding Your Ideal Purpose Partner the Big Change Way
      2. Gain the knowledge you need to be the most positive disruptors for change that you can be.
      3. You Aren't the First and You Won't Be the Last
      4. Know Your Dragon
      5. Keep It High Level
      6. Know the Details
      7. Be Yourself
    6. Chapter 19: Change Without Cash
      1. Become a Professional at Pro Bono: A Snapshot of WE's In-Kind Offers
      2. Want to Give Back? Head to the Mall
      3. Don't Show Me the Money
      4. Good Housekeeping: Our Deal with a Seal
    7. Chapter 20: Your WEconomy Assignment: Build A 100-Year Purpose Plan
      1. But Then Again Pretty Much Anything is Possible When Two Visionaries Unite …
      2. Tips to Kick-Start Your Weconomy 100-Year Purpose Plan:
  9. Conclusion: The Weconomy Needs You
  10. Epilogue
  11. Appendix
  12. Acknowledgments
  13. End User License Agreement