Well Connected: An Unconventional Approach to Building Genuine, Effective Business Relationships

Chapter 8. Putting It All Together

We have now considered each of the separate stages of the Right Person–Right Approach method, one at a time. When you apply the method in pursuit of a business objective, though, you'll likely find that the process is actually more fluid than linear. The different stages in the framework almost invariably overlap one another.

For example, you may well find that you need to make gestures of progressive reciprocity very early in the development of your objective, even before you've identified a critical enabler, just to get through to the people who know the people who can help you. In addition, you're likely to find that, rather than a single referral to a single critical enabler, you may need to get several referrals ...