Preface

You have something important to say—something of value that others need to hear. Even though other people in your organization may speak on the same topic, present the same product, and use the same visuals, you sell the message in a unique way. Your personal style, experience, observations, trials, successes, and stories engage and persuade listeners in a way that no one else can. As Eleanor Roosevelt reminds us, “When your message benefits others, you not only have a right to speak, you have an obligation to speak.”

It is easy to shy away from this challenge. In fact, many presenters do. With the communication and presentation technology available today, you can detach from your audience and your message and let colorful slides, slick ...

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