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Whale Hunting: How to Land Big Sales and Transform Your Company by Barbara Weaver Smith, Tom Searcy

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Advance Praise for Whale Hunting
WHALE HUNTING is the type of business book that I wish we saw more of. It has a specific and well-defined purpose—to teach managers how to land really big accounts—and it delivers on that purpose in a clear, practical, convincing, and entertaining way. I can tell you that it not only maps well into the big-account sales process but it also makes for fascinating reading. Simply put, it works.”
—Dave Godes, Associate Professor of Business Administration, Harvard University
 
“Searcy and Smith introduce a nine-phase sales cycle to help small-to mid-sized companies accelerate their growth by capturing a ‘whale.’ Whale Hunting shows readers how to create this process and duplicate it again and again. A must-read for anyone who is trying to capture a whale of their own!”
—Cathy Langham, President of Langham Logistics

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