9How to Choose What to Stop

Take a deep breath again … let it out. It is time. You’ve studied the habits, and you’ve considered them through the filters of the different demographics: veterans, rookies, draftees, and the pros we all strive to be. It’s time now to choose what to stop—what to give up for your customers. We often say that to be more effective you don’t have to do a lot, but you have to do something.

Let’s take a few minutes to understand the nature of the task at hand and some of the dynamics that are in play.

First, let’s narrow it down. Very few of us are capable of losing weight, stopping smoking, getting fit, and starting a new job all at the same time. This holds true for just about any attempt at behavioral change. As we’ve ...

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