Chapter 2. What Is a Happy Company and Why Do I want One?

Most people would call the southern manufacturer that opened Chapter 1, “The Naked Ape Dons the Designer Suit,” crooked, corrupt, or dysfunctional. The company was all these things. Few people would want to use the correct descriptor for the underlying cause. The company was unhappy. So were the other companies that misbehaved in less egregious ways. What Happy Companies Know is about how these and other companies can make the single greatest transformation possible to improve their competitive position: going from being unhappy to being happy.

If the phrase happy companies seems slightly out of key in the hardnosed, number-crunching world of business, then prepare to sing in a new register: ...

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