What I Didn't Learn in Business School

PREFACE:

A NOVEL APPROACH

You are about to read a business novel—a story about a recent MBA graduate engaged in helping a large global firm make an important strategic decision. As he struggles to contribute to the strategy development process, our hero, Justin Campbell, discovers the limits of what he did learn in business school, realizes what he could have learned in school but didn’t, and—most importantly—unearths some valuable truths about himself.

This book is for:

•   High-potential managers charged with developing and implementing strategies under challenging circumstances

•   Current business students eager to apply and integrate lessons about what firms can and should do to compete successfully

•   Readers interested in how strategic ...