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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 2

Tamara Mellon

FOUNDER AND PRESIDENT, JIMMY CHOO

Designer-shoe mogul Tamara Mellon was born with a bent for both fashion and business. Her mother, Ann Yeardye, was a former Chanel model; her father, Tom Yeardye, was a successful entrepreneur and co-founder of the Vidal Sassoon hair care company.

Mellon began her career with a short stint in public relations and retail sales before transitioning to the editorial side of the fashion business. In 1990, she became accessories editor at British Vogue.

While she was at Vogue, Mellon’s entrepreneurial instinct and eye for fashion led her to perceive a gap in the luxury shoe market: She believed the offerings of the time lacked both style and variety. Mellon saw the potential for developing ...

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