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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 3

Steve Forbes

PRESIDENT AND CHIEF EXECUTIVE OFFICER, FORBES EDITOR IN CHIEF, FORBES MAGAZINE

Steve Forbes assumed his current position as president and chief executive officer of Forbes and editor in chief of Forbes magazine in 1990.

The company’s flagship publication, Forbes, is the nation’s leading business magazine, with a circulation of more than nine hundred thousand. Together, Forbes and Forbes Global reach a worldwide audience of nearly five million readers.

In 1997, Forbes entered the new-media arena with the launch of Forbes.com. The site, which attracts more than seven million unique visitors a month, has become the leading destination site for business decision makers and investors.

Forbes campaigned vigorously for the ...

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