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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 4

Arturo “Arte” Moreno

OWNER, LOS ANGELES ANGELS OF ANAHEIM

In 2003, billionaire Arte Moreno made history by becoming the first Hispanic to own a major sports team in the United States, buying the Anaheim Angels baseball franchise from the Walt Disney Company.

Named one of Time magazine’s “25 Most Influential Hispanics in America” in 2005, Moreno, a fourth-generation Mexican American, made his money in billboard advertising and in the process revolutionized the industry.

After an army tour of duty in Vietnam, he returned to his home state of Arizona and enrolled at the University of Arizona. He graduated in 1973 with a degree in marketing and went to work at a small outdoor advertising company. Several years later he joined a rival ...

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