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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 7

Geraldine Laybourne

FOUNDER, OXYGEN MEDIA

Geraldine Laybourne founded Oxygen Media and has served as its chair and chief executive officer until 2007. Oxygen was launched in 2000 to fill a void in the television landscape—creating a network targeted to younger women. Oxygen is the country’s only female-owned and-operated cable network, airing more original series and specials than any other women’s network.

A pioneer in creating innovative, high-quality television programming for children, before founding Oxygen Laybourne had already revolutionized the children’s television landscape in the 1980s and 1990s as the driving force behind the kids’ networks Nickelodeon and Nick at Nite. She spent sixteen years at Nickelodeon, taking ...

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