O'Reilly logo

What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 9

Jake Burton

OWNER AND CHAIRMAN, BURTON SNOWBOARDS

For thirty years, trailblazing entrepreneur Jake Burton has been the driving force behind the modern snowboarding movement, almost single-handedly legitimizing the sport and revolutionizing the industry.

When Burton was a teenager, “snurfing”—or snow surfing—was just a small-time hobby. By the time he enrolled at the University of Colorado, he had aspirations of making their National Collegiate Athletic Association ski team. Then, just as classes were starting, he managed to break his collarbone three times in two weeks without putting on a ski.

Burton took a year off from school to groom and exercise Thoroughbred horses, working in Virginia and at New York’s Aqueduct Racetrack. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required