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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 27

Susan Smith Ellis

CHIEF EXECUTIVE OFFICER, (PRODUCT)RED

Susan Smith Ellis is CEO of (PRODUCT) RED, the groundbreaking initiative founded by Bono and Bobby Shriver that unites the private sector with the public’s buying power in an effort to generate a sustainable flow of private sector funds toward the fight to eliminate AIDS in Africa. Since joining the company in 2007, Smith Ellis has focused the company’s efforts on building the brand—also known simply as (RED)—creating value for current partners and bringing new brands into the (RED) partner community.

Before joining (RED), Smith Ellis was the executive vice president of the Omnicom Group, the largest communications holding company in the world, with companies operating in ...

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