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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 31

Christie Hefner

FORMER CHAIRMAN AND CHIEF EXECUTIVE OFFICER, PLAYBOY ENTERPRISES

Named one of Forbes magazine’s “100 Most Powerful Women in the World” in 2005, Christie Hefner was at the helm of Playboy Enterprises from 1988 to 2009. Daughter of the iconic Hugh Hefner, Christie joined the family business in 1975 and worked in a variety of the company’s businesses before being named president in 1982 at the age of twenty-nine.

During her twenty-year tenure, Hefner oversaw policy, management, and strategy in all areas of Playboy Enterprises. She is credited with ushering the company into the new millennium by significantly expanding its television business from the launch of its branded channel in 1982, making Playboy the first ...

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