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What Makes You Tick? by Douglas E. Schoen, Michael J. Berland

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CHAPTER 36

John “Jack” Bergen

SENIOR VICE PRESIDENT, CORPORATE AFFAIRS AND MARKETING, SIEMENS CORPORATION

Jack Bergen is responsible for all external and internal communications, as well as integrated marketing and brand advertising, for Siemens USA, a $20 billion diversified electronics and engineering company.

Before joining Siemens, Bergen served as president of the Council of Public Relations Firms, the first trade association representing the public relations industry. Bergen joined the council from CBS Corporation, where as senior vice president for corporate relations he played a key role in the transformation of the Westinghouse Electric Corporation into CBS—widely recognized as one of the most successful restructurings in corporate ...

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