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What Matters Most: How a Small Group of Pioneers is Teaching Social Responsibility to Big Business, and Why Big Business is Listening

Book Description

For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue.... Hollender is a voice of reason in today's important debate on corporate responsibility." -Soundview Speed Reviews

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Acknowledgments
  5. Chapter One: The Making of a Movement
    1. The Judy Economy
    2. Gary’S World
  6. Chapter Two: The Value of Values
    1. Internalizing Your Externalities
    2. The Drivers
  7. Chapter Three: Risk And Reputation
    1. Intel Inside New Mexico
  8. Chapter Four: Sustainability
    1. The Sustainability Paradigm
    2. The Natural Step
    3. Mcsustainability
  9. Chapter Five: Accountability
    1. From Bean to Cup
    2. A Better Banana
    3. Where The Value Chain Ends: Toxic E-Trash
  10. Chapter Six: Transparency
    1. Bad Chemistry
    2. Ceres and Gri
    3. The Pioneers
  11. Chapter Seven: Responsibility
    1. Nike
    2. Hewlett-Packard
  12. Chapter Eight: Ownership and Social Responsibility
    1. Oligopoly Watch
    2. Financial Structure is Ownership Structure
    3. The Selling of the Socially Responsible Business: A National Trend
    4. Let’S Make Another Deal
    5. Working Assets
    6. Design for Living
  13. Epilogue Next
  14. Resources
    1. Books on Sustainable Business and Best Practices
    2. Socially Responsible Business Networks
    3. Publications and Other Resources
    4. U.S.-Based Business Policy Organizations
    5. International Business Policy Organizations and Resources
    6. Surveys Online
    7. News Online
    8. Nongovernmental Organizations
    9. Corporate Social Responsibility Reports for Companies Covered in The Book
  15. Appendix I The Business Case for Corporate Social Responsibility
    1. I: Corporate Financial Performance
    2. A. CSR and Financial Performance by Industry
    3. II: CSR Investment Returns
    4. III: The Cost of Getting Caught Doing the Wrong Thing
    5. IV: Managing Reputation and Trust
    6. V: Improvements in Employee Loyalty and Productivity
    7. VI: Other Topics Related to CSR
    8. Growth in CSR Reporting
  16. Appendix II Who Owns Who
  17. Index