Slot Machine Points
Casinos have long tried to make guests feel special so that they keep coming back. An episode of The Twilight Zone that aired in 1960 portrays such hospitality. The city was growing in popular imagination. That was the year the Rat Pack—Frank Sinatra, Dean Martin, Sammy Davis Jr., and others—filmed the original Ocean’s Eleven and entertained at the Sands Hotel. The Twilight Zone episode, written by Rod Serling, opens with an elderly couple arriving at a Las Vegas casino after winning an all-expenses-paid weekend. A well-groomed casino official walks over to greet the couple and asks if their room is comfortable and if there is anything he can do.
“You know, you make us feel . . . important,” the wife gushes.