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What Stays in Vegas by Adam Tanner

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6

Dossiers on (Virtually) Everyone

Seeking Disruptive Ideas

Three and a half years apart in age, the Monahan brothers—Matthew and Brian—grew up in Murphysboro, Illinois, a town of eight thousand people. Their mother worked as a sixth grade teacher; their dad sold mobile classrooms—a type of mobile home used by schools undergoing renovations or unable to afford more permanent structures. The parents encouraged reading and limited TV watching; the Monahans did not own a computer until 1998, when Matthew was in high school.

While at the University of Southern California, Matthew set up an e-books company, where he wrote about how to get into college, how to do well in the SATs, and similar topics. He built his business by advertising on Google and ...

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