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What Stays in Vegas by Adam Tanner

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10

The Hunt for a Mystery Woman

Scanty Clues

A Yelp page reviewing Instant Checkmate, in a section called “about the business,” showed the image of a smiling woman.1 It described her as Kristen B., manager of Instant Checkmate, followed by: “I’m Kristen, customer relations director at Instant Checkmate. When I am not responding to facebook [sic] messages, tweets, linked in requests and such, I can be found blogging on various sites. I love my job at Instant Checkmate and I am proud of help [sic] our customers!”

In Las Vegas–datelined press releases and company blogs, the company seemed to leave the talking to Kristen Bright, described as a PR manager, public relations specialist, social media consultant, or spokeswoman.2 Yet Kristen Bright did ...

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