O'Reilly logo

What Stays in Vegas by Adam Tanner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

13

Internet Advertising

The Stranger from the Land of No Advertising

The unflattering photographs and arrest details form both the core product and advertising content of mug shot websites. Most businesses embrace a far subtler approach toward personal data. On the other end of the spectrum, Internet advertisers often ignore names and customer profiles, and focus on trying to figure out what groups of people should see their messages. This field, known as “online behavioral advertising,” is grabbing an increasingly large share of the hundreds of billions of dollars companies spend annually urging the masses to buy.

In recent years the field has attracted experts with deep knowledge in harvesting and interpreting personal data—people like Claudia ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required