Your Casino Dossier in Real Time
The day before Christmas is another busy day for Tom Cook, manager of Harrah’s in North Kansas City. Unlike in Las Vegas, where people journey specifically to gamble, casinos in smaller cities rely on locals to fill the seats at slot machines and gaming tables. Keeping regulars happy is vital to Cook’s business on the banks of the Missouri River.
He scoops a smart phone out of his pocket and launches an app called RTCM—real-time casino marketing. A stream of emails starts arriving, telling him intimate details about his best customers playing at that moment, including exactly where they are sitting scattered among 1,600 slot machines in the cavernous casino.
The first email ...